know that you’ve seen the funnel you need to make sure you’re aware of how each of these touch points should make your customers feel.
By Noah Clark, founder, CMC Social Media
Published July 1, 2022 Last updated July 5, 2022
Customer experience is made of up of two things ( both bleed heavily into the Exchange stage as well)
The e-commerce customer experience starts the moment a prospect becomes aware of your brand.
Your goal with Pre Purchase is all about how you frame the brand from that first touch point all the way through the initial sale, including ads, landing pages, organic content, etc.
As you begin to get traffic, the problem you now have to solve is; how do you attract and engage and push these people through your e-commerce funnel.
We, as a brand, want them to go from being a stranger who just found us to a friend comfortable enough to make a purchase.