How to Build A great E-commerce Offer

Now it’s time to nail down offers. you can do everything right up until this point but if you don’t actually put something up for grabs that people are willing to buy then your out of luck.

By Noah Clark, founder, CMC Social Media

Published July 1, 2022 Last updated July 5, 2022

1. how to build an excellent E-commerce offer

Let's talk about how to build a great offer.

So let's first preface this with the structure you should be using.

  1. Where YOUR customers are and the problems they face
  2. What YOUR customer's dream outcome is
  3. what YOUR product can do to fix or ease the problems they face to get that dream outcome.

People dont buy fancy fragrances because they smell nice. They buy them to achieve some kind of goal.

Whether that's a compliment, a sense of confidence, or even an added sense of value the fragrance bottle or candle brings to their home and space.

Their not buying a product their buying a transformation

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