Influencers are all about connections and if you can find them and reach out in a respectful manner gain access to united audiences and potential partners to scale your business.
By Noah Clark, founder, CMC Social Media
Published July 1, 2022 Last updated July 5, 2022
If you're just starting, I can't recommend working with an "influencer marketing agency" if you haven't grown your page organically enough to know your brand message and which type of influencers resonate best with your audience.
Influencers don't solve any problems; they only speed up growth and supplement your current audience.
As you spend more time investing in your niche, you will know exactly who you want to reach out to anyway, so why pay someone to do that.
To get started researching influencers today, you can use platforms like https://creatormarketplace.tiktok.com/ or [https://dovetale.com/](https://l.facebook.com/l.php?u=https%3A%2F%2Fdovetale.com%2F%3Ffbclid%3DIwAR2Qa5lfzCvVEb-ZmUESjSp50XLD9H1LXfMcTHvAqnoCKBKGqCYJ_EYLMoo&h=AT3TgaSicD5Qcs7nbOLPxqnbX_1lAnfVdO9oNpeXkRbNXqrgU_pR2ED7a1B-q5d7GdrkhX8Rjal15cTFZ-Nd9Kg_tY0IRPxqZp-SngZvTjIB2B7H6awOcOnMC9N3oqPLXRWUok8L8A&__tn__=R]-R&c[0]=AT1w-bR0WpltALxdXuX5iolytMtrpzm_ec11KHX86RcuxywRrUpjaN7G9MbuJGToeC7FGqfA9OVvokHzCJePEA0OTstxtLT0MM68M_FqX0FDtrA7YKF6FFDLXcqnsXEQ4g_xE2wMxB9Oyd8PBWri8eJToXZC) to build relationships with them.
And here's a video directly from Shopify that should help you set the foundation of your own influencer marketing plans; you only need an agency once you've already proven the concept and are ready to scale. [https://youtu.be/PvJibnR7TN0](https://l.facebook.com/l.php?u=https%3A%2F%2Fyoutu.be%2FPvJibnR7TN0%3Ffbclid%3DIwAR3qzuuLZpAHKFvxQtcMD3Ix3YYs0fQ3X2higX7cLKRpen0Pa3-368PhA0k&h=AT37XS87q00dDADT5e2NgylXLGRBgjW1DVnv_hC_zlUZI1mpf9luz56t4GYwHWFmZ3Ajwl3mftCjY5UthzESOEKsYpj91CLvqeWERlc5uwz2W3X8JiSz-ZHUjrMugKjSDZ1JF41Eqw&__tn__=R]-R&c[0]=AT1w-bR0WpltALxdXuX5iolytMtrpzm_ec11KHX86RcuxywRrUpjaN7G9MbuJGToeC7FGqfA9OVvokHzCJePEA0OTstxtLT0MM68M_FqX0FDtrA7YKF6FFDLXcqnsXEQ4g_xE2wMxB9Oyd8PBWri8eJToXZC)