How to visualize your customer Journey

Theres two models you want to consider the mental journey and the physical journey that your customers will go through due to your marketing and site structure.

By Noah Clark, founder, CMC Social Media

Published July 1, 2022 Last updated July 5, 2022

Let's introduce some models. We are about to start running traffic, so we need to see exactly what's happening on our customer AIDA journey through our funnel.

AIDA Stands for

Awareness: creating brand awareness or affiliation with your product or service.
Interest: generating interest in the benefits of your product or service and sufficient interest to encourage the buyer to start to research further.
Desire: for your product or service through an 'emotional connection', showing your brand personality. Move the consumer from 'liking' it to 'wanting it'.
Action: CTA - Move the buyer to interact with your company and take the next step ie. downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat, etc.
Retention: We all know that this is key to upsell, cross-sell, referrals, Advocacy, and the list goes on.. as companies are also focussing on LTV.

Step Process AIDA Sales Funnel Diagram Brainstorm.png

The E-commerce a funnel

This next one is going to be a model of our customers physical journey from our ads or blog post to our check out page.

A traditional e-commerce works like this