Building your customer avatar(s)

Let’s take a good look at your customer base and get clear about who’s willing to buy from you.

By Noah Clark, founder, CMC Social Media

Published July 1, 2022 Last updated July 5, 2022

All right, in this set of modules, we will be talking all about your customer.

And first things first, we need to identify your first of many customer avatars.

Once this is outlined, you can begin applying this to your content strategy and product development immediately.

There are many ways you can do this, But I'll link a template to try out that I'm Accustomed to using.

but the key points you want to identify are

1. The avatars Goals
2. The avatars Values
3. The avatar's interest and how they consume content
4. the avatars pain points