Building an internal creative strategy for Paid Acquisition.

You’ve already learned the importance of content so let’s build a strategy specifically for the acquisition stage and the content your will need to fuel these next modules.

By Noah Clark, founder, CMC Social Media

Published July 1, 2022 Last updated July 5, 2022

Having a creative strategy will follow a lot of the same principles we laid out in the content strategy module, but this one will lay out the process specifically for Paid Acquisition (ads).

Here's the steps you want to follow.

1. Establish your foundation
2. Research your competitors
3. Structure your offer
4. Template and implement ad Variants
5. Execute and Iterate

When you're running into issues with creative and need to find a great way to produce ads, you want to build the most consistent, repeatable process possible.