'The customer is always right' is often misunderstood, but it's more relevant than ever as CX becomes a key competitive differentiator.
By Noah Clark, founder, CMC Social Media
Published July 1, 2022 Last updated July 5, 2022
A group whether its on facebook slack or discord serves the same purpose. Since so much of our lives are digital these groups provide an opportunity to build and host a community of people with the similar interest.
In this case the shared interest is your brand. Which is perfect because a health group presents an opportunity to group test any number of issues you may have in your business
The most common problems you will face as an e-commerce business can be solved by cultivating an audience and tapping into it for new ideas.
In marketing, we call this owned traffic, and it's the best resource you can have.
Make use of both your email list and a Facebook group for your brand to corral both customers and supporters into pockets where you can contact them.
Try out polls, contests, and give-aways in both these channels to both engage with your customers and get vital insight into how your brand is perceived by your audience.