Your Company

Brand Values

1.     Company mission statement

2.     Product/services positioning statement

3.     Benefit of your product/service:

4.     Five words that represent your brand:

5.     Three messages your brand needs to communicate:

6.     Value proposition:

Brand Attributes

7.     How does your brand’s image fall between these opposing characteristics?

8.     What colors represent your brand?

9.     What colors would you not like to see?

10.  What words would you use to describe your brand’s image?

11.  What words would you not want used to describe your brand’s image?

12.  What attributes and/or emotions do you want associated with your brand?

13.  What attributes and/or emotions would you not want associated with your brand?

Abstract Values

14.  How would you describe your brand to a friend?

15.  How would you describe its style?

16.  What other brands would be its friends?

17.  Where would your brand hang out?

18.  Age? Gender?

19.  What actor/actress would be perfect to play your brand? Why?

20.  What kind of car would your brand be?

21.  What animal would represent your brand?

Design

Now we’re getting into the look and feel of your brand. The following questions will help you narrow down your visual preferences.

22.  Which one of these logo formats do you believe best represents your brand?

Logotype

23.  Which one of these logo styles do you feel best represents your brand?

24.  What style of font do you feel best represents your brand?

• Serif

  

• Slab Serif

  

• Sans Serif

  

• Script

  

• Blackletter

  

<aside> 👉🏽 Next? See your Master Logo.

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